Develop The Company Using The Internet

In the era of the digital Department right now, the internet is becoming a very attractive place to serve as a container of promoting goods or services. By using this media, marketing done by the companies can reach consumers in a timely, personal, and relevant.

Digital marketing is very important to support the smooth running of the company, moreover, see the development of consumers who now rely on the internet Department.

What strategies are actually required by the company for success in the digital world?

There are two strategies in digital marketing based on how to deliver it, namely drag and thrust.

In this pull strategy, consumers play an active role and was involved directly in the process. The company contains the information about the products or services it offers on the site or a website/blog, then consumers will see that information voluntarily. This is the definition of the strategy of attraction.

NI Ki Cio, a fashion blogger whose name is fairly well known by the people of Indonesia. After his well known blog, she makes her own clothes line and sell them in the store offline. Don't stop there, Ni Ki Cio use its popularity among bloggers to include information regarding the line clothes that he made on his personal blog. From his personal blog, Ni Ki Cio can make digital marketing strategy for free and the consumer ever did pull strategy described above.

The second strategy is a strategy of thrust, where active perusahaanlah sell "merchandise". There are a variety of ways to implement this strategy, for example by email, social media, website, adwords, search engine, and others.

When the company implemented this strategy, companies can choose to target consumers in particular in accordance with the marketing you want to do. In addition, the company also sends a message of marketing in accordance with the criteria of the consumer.

Ponds Indonesia do digital marketing which is quite striking in Indonesia market. Ponds utilizing youtube social media to market your product knowledge. Ponds hosted a competition made a video where consumers have to sing while promoting products of Ponds. From these competitions, the Ponds would like to strengthen your product knowledge of consumers.

Whatever his strategy, Digital Marketing is now this should have started a revival by all companies to keep could offset the consumer's ability to find information. According to the Charity the great blogger marketer Cahyadi, "Digital marketing means knowing how the internet works and how people are using it".

So, for a company knows its customers and knowing what internet intermediaries that suits him, then Digital Marketing that is done can be fruitful.

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